<strong>B. Lich </strong>(VP/GM, Coatings & Functional Additives, Eastman Chemical Company): “…hired DPVG…several projects…very impressed with methodology & people…most dedicated, driven consulting team we’ve worked with. …coupled with intellect & diverse experience was a true asset.…In one project, after Day in the Life interviews across the chain, completely revised our segmentation and focused on [a new] solution…repositioned our new product…developed quantified value propositions for each participant in chain…net result: $50M growth opportunity with early success at major multi-national customer.” 