<h2>DPV Concepts For Developing Breakthrough Profitable Growth Strategies</h2>
<h3>Explore current experiences of entities across our relevant Chain...</h3>
<img style="border: 0pt none; display: inline;" title="DPV Chain" src="/wp-content/uploads/dpvchain1.png" alt="DPV Chain" border="0" />
<h3>...and formulate our winning value delivery strategy:</h3>
<img style="border: 0pt none; display: inline;" title="DPV Flow" src="/wp-content/uploads/clip-image00441.png" alt="DPV Flow" border="0" />

This section provides information about the concepts of <em>Delivering Profitable Value (DPV)</em>, which you may find useful, and which are central to the professional services of <em>The DPV Group</em>.

For a comprehensive discussion with many illustrative cases, see the definitive book on the Value Proposition and related <em>DPV</em> concepts, by Michael Lanning, <em>Delivering Profitable Value</em> (<a href="http://www.dpvgroup.com/concepts/dpv-the-book"><strong><em>DPV</em></strong><strong>: The Book</strong></a>). A brief summary of the key concepts follows below, on this page; a more complete explanation is provided in the <a href="http://www.dpvgroup.com/concepts/overview"><strong>Overview</strong></a>. And a text white paper is provided in the <a href="http://www.dpvgroup.com/concepts/white-paper-intro-to-dpv"><strong>Introduction to <em>DPV</em></strong></a>.
<h2>Key Principles of <em>DPV</em>:</h2>
<ul>
	<li>Identify the <em>real</em> end-users (the <em>‘primary entities’</em>) – these are the ultimate decision makers who potentially have the greatest influence on the growth and profit in our Chain</li>
	<li>Discover the <em>resulting experiences</em> that these entities and others <em>would</em> most value vs. our competition’s; do so by creatively and analytically inferring from what customers <em>do</em> - not by asking them what they want</li>
	<li>Choose the combination of these resulting experiences which the business could profitably deliver, and which would generate breakthrough growth</li>
	<li>Creatively redesign and integrate all functions, processes, and resources, building capabilities as needed, to deliver those experiences</li>
	<li>This is discovering and choosing a breakthrough Value Proposition, then designing &amp; building its profitable Value Delivery System.</li>
	<li><em>DPV</em>contrasts to being either:
<ul>
	<li><em>Internally-Driven</em>: making &amp; selling what we think we’re good at*</li>
	<li>Or, <em>Customer-Compelled</em>: requesting &amp; following detailed input from customers*</li>
</ul>
</li>
</ul>