<strong>Taking Action: The Value Delivery System</strong> - But the business must also design and determine, in great detail, exactly how these resulting experiences can and should be delivered – profitably. Managers therefore learn to design/redesign their business model, now conceived as a system to profitably deliver (both to Provide and to Communicate) a specific Value Proposition. This is managing a business as a Value Delivery System, rather than an internally-driven and customer-compelled system to make and sell products/services.

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<h3>Video:The Value Delivery System</h3>
Explore <a href="http://www.dpvgroup.com/concepts/videos">more videos</a>.

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<h3>BUT <em>CHOOSING</em> A VP IS NOT ENOUGH - A BUSINESS MUST DECIDE HOW TO <em>DELIVER</em> EACH RESULTING EXPERIENCE</h3>
<h3><img class="aligncenter  wp-image-483" title="VDS REs" src="http://www.dpvgroup.com/wp-content/uploads/2008/10/VDS-REs-1024x568.png" alt="" width="614" height="341" />
THE VALUE DELIVERY SYSTEM (VDS) HELPS INTEGRATE BUSINESS PLANS EXPLICITLY AROUND A WINNING VP</h3>
<p style="text-align: center;"><img class="aligncenter  wp-image-486" title="VDS Integrates" src="http://www.dpvgroup.com/wp-content/uploads/2008/10/VDS-Integrates-1024x636.png" alt="" width="614" height="382" /></p>