<strong>Taking Action: The Value Delivery System</strong> - But the business must also design and determine, in great detail, exactly how these resulting experiences can and should be delivered – profitably. Managers therefore learn to design/redesign their business model, now conceived as a system to profitably deliver (both to Provide and to Communicate) a specific Value Proposition. This is managing a business as a Value Delivery System, rather than an internally-driven and customer-compelled system to make and sell products/services.

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<h3>Video:The Value Delivery System</h3>
<p>Explore <a href="http://www.dpvgroup.com/concepts/videos">more videos</a>.</p>
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<h3>BUT <em>CHOOSING</em> A VP IS NOT ENOUGH - A BUSINESS MUST DECIDE HOW TO <em>DELIVER</em> EACH RESULTING EXPERIENCE</h3>
<img src="http://www.dpvgroup.com/images/DPV_action_1.gif" alt="" width="453" height="75" />
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<td width="231">If entity does as we propose, they will get the following RE's:</td>
<td width="229"> </td>
<td width="238"> </td>
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<td width="231">Resulting Experience #1</td>
<td width="229" valign="top">
<h5>How we will Provide</h5>
RE#1

-Product features...

- Manuf'g will...

- Sales will... etc.</td>
<td width="238" valign="top">
<h5>How we will Communicate</h5>
RE#1

-Packaging will...

-Advertising will...

-Distributor will... etc</td>
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<td width="231">Resulting Experience #2</td>
<td width="264">
<h5>How we will Provide</h5>
RE#2

-Product features...

-R&amp;D will...

-Distributor will... etc</td>
<td width="310" valign="top">
<h5>How we will Communicate</h5>
RE#2

-Sales will...

-Advertising will

-Distributor's will... etc</td>
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<h3>THE VALUE DELIVERY SYSTEM (VDS) HELPS INTEGRATE BUSINESS PLANS EXPLICITLY AROUND A WINNING VP</h3>
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<td class="bodysmall" rowspan="3">Analyze market-spaceIdentify, assess optionsChoose a complete VP</td>
<td class="bodysmall" colspan="2">For each Resulting Experience in the VP</td>
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<td class="bodysmall" width="30%">Actions to Provide it</td>
<td class="bodysmall" width="30%">Actions to Communicate it</td>
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<td class="bodysmall" colspan="2">Financial &amp; Human Resources required, plusCapability Gaps &amp; how to close them</td>
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<td>Revenue from this VP</td>
<td colspan="2">Total Cost of Delivering this VP</td>
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<p align="center"><strong>Total Profit impact of this VDS </strong></p>

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<h5>A VDS is <em>different</em> than listing Internally-Driven &amp; Customer-Compelled functional decisions, independent of any real Value Proposition</h5>