<strong>Taking Action: The Value Delivery System</strong> - But the business must also design and determine, in great detail, exactly how these resulting experiences can and should be delivered – profitably. Managers therefore learn to design/redesign their business model, now conceived as a system to profitably deliver (both to Provide and to Communicate) a specific Value Proposition. This is managing a business as a Value Delivery System, rather than an internally-driven and customer-compelled system to make and sell products/services.

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<h3>Video:The Value Delivery System</h3>
Explore <a href="http://www.dpvgroup.com/concepts/videos">more videos</a>.

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<h3>BUT <em>CHOOSING</em> A VP IS NOT ENOUGH - A BUSINESS MUST DECIDE HOW TO <em>DELIVER</em> EACH RESULTING EXPERIENCE</h3>
<h3><img class="aligncenter  wp-image-483" title="VDS REs" src="http://www.dpvgroup.com/wp-content/uploads/2008/10/VDS-REs-1024x568.png" alt="" width="512" height="284" />
THE VALUE DELIVERY SYSTEM (VDS) HELPS INTEGRATE BUSINESS PLANS EXPLICITLY AROUND A WINNING VP</h3>
<img class="aligncenter" style="display: inline;" title="image" src="/wp-content/uploads/image4.png" alt="image" />
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<td class="bodysmall" rowspan="3">Analyze market-space
Identify, assess options</td>
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Choose a complete VPFor each Resulting Experience in the VP:Actions to Provide itActions to Communicate itFinancial &amp; Human Resources required, plus Capability Gaps &amp; how to close themRevenue from this VPTotal Cost of Delivering this VP<strong>Total Profit impact of this VDS </strong>
<h5>A VDS is <em>different</em> than listing Internally-Driven &amp; Customer-Compelled functional decisions, independent of any real Value Proposition</h5>