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<h2 class="bodysmall">François T. Vleugels, VP &amp; CAO Europe, Resolution Performance Prods, &amp; former VP &amp; GM CASPI Div., Eastman Chemical</h2>
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<p class="bodysmall">“Starting in late 2001, we conducted several projects to                        experiment with the <em>DPV</em> tools for business strategy. We wanted to                          learn if this approach could help us achieve our goal                          of profitably developing innovative, differentiated customer                          solutions. While I had high expectations, I have to still                          say that we got more than I had even hoped.”</p>
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<p class="bodysmall">“These projects creatively explored for new strategic                        ideas, looking into our direct customers, their customers,                        end-users, complementors, distributors, retailers, service providers,                          and others. We used <em>DPVG’s</em> very insightful method of becoming                          the customer’ in visiting and studying these players in                          the chain. <em>DPVG</em> also helped us convert this creative exploration                          into a comprehensive strategic plan, using their ‘Value                          Proposition/Value Delivery System’ framework. They also                          showed a great ability to help us quantitatively model                          the economics of our strategies, current and new. And,                          unlike some consulting firms, <em>DPVG</em> was very prepared and                          willing to roll up their sleeves and help us implement.                          Supporting all the above, they use very senior people                          with many years experience growing businesses and helping                          clients apply <em>DPV</em>.”</p>
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<p class="bodysmall">“In the most important ‘experiment,’ <em>DPVG</em> helped us fundamentally                          and systematically analyze the relevant market-space,                          then identify and evaluate a major new insight. Again                          very systematically, they then helped design an innovative,                          practical way to turn this insight into actionable opportunity.                          We were extremely pleased with this work, the kind of                          ‘out-of-the-box’ thinking we always want but rarely get.”</p>
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<p class="bodysmall">“Moreover, in an unusual feature for an ambitiously                          innovative new strategy, the fall-back positions are                          also well thought-out, and would still leave us much                          stronger than today. In the worst case scenario, Eastman                          would benefit greatly from the capabilities and relevant                          market knowledge we will gain.”</p>
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<p class="bodysmall">“Many people talk about developing “integrated strategies”                        that encompass “the whole value chain,” but often don’t                        really understand what those words mean, and almost never                        deliver. This work actually produced such a strategy, and                        I feel it is the finest strategy work I have seen in my                        whole career at Eastman Chemical.”</p>
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<h2>James                    C. Tyrone - <em>Senior VP, Sales &amp; Marketing, MeadWestvaco Paper                    Group</em></h2>
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<p class="bodysmall">“We                          worked with <em>DPVG</em>, using their approach, in 1999-2000 to                          develop specific Value Propositions for various segments                          of our customer base. The techniques employed by <em>DPVG</em> were helpful in defining, specifically, the value to be                          delivered to each of three sets of entities in our value                          chain. It gave us the framework for engaging our channel                          partners, in detail, on what we expect of them, and how                          that relates to the value to be provided to <em>their</em> customers,                          the final users of our product.</p>
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<p class="bodysmall">“Their                          “Video 1” approach - creating a virtual video of the customer                          interacting with our products and services - brought to                          life the benefits that our customers value, and the problems                          that they value avoiding. This technique made it easier                          for us to understand why customers ask for certain things.                          It also made it easier to see opportunities for us to                          add value that we had not recognized before.</p>
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<p class="bodysmall">“<em>DPVG</em> successfully challenged us “to                            think outside the box” for our solutions, while making                            sure that we were biting off only as much as we could                            chew with our available resources. The “solution” we                            arrived at was practical and aspirational. I attribute                            that to the level of interaction of <em>DPVG</em> with our organization                            and with our customers, and to the depth and breadth                            of the practical experience that <em>DPVG</em> brought to the                            project.</p>
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<h2 class="bodysmall">Stephen A. Furbacher, chief executive officer &amp; president                          of Dynegy Midstream Services, Limited Partnership <em>former                          GM Chevron Natural Gas Business Unit</em></h2>
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<td class="bodysmall" align="justify" valign="top">“As                          GM, Chevron’s Natural Gas Business Unit (NGBU) in the                          1990’s, I brought this team and the <em>DPV</em> concepts in to                          help us rethink strategy and develop the market-focused                          capabilities needed to improve results in a commoditized                          business. Along with our Total Quality program, we used                          the <em>DPV</em> concepts to genuinely transform the NGBU culture...</td>
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<td class="bodysmall" align="justify" valign="top">“In                          customer satisfaction we went from bottom quartile in                          our industry to <em>number two</em> out of 40 ranked companies.</td>
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<td class="bodysmall" height="1" align="justify">“In bottom-line performance we increased                            margins some 40 percent, worth over $15MM annually.”</td>
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