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<strong><span style="color: #000080;"> Helping clients achieve, and institutionalize the capabilities                      needed for, breakthrough profitable growth, </span></strong></td>
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The <em>DPV Group</em> provides coaching-oriented consulting assistance                      to our clients in formulating market-focused strategies aimed                      at breakthrough, profitable growth. We also participate in                      a hands-on fashion in the practical details of implementation.                      Our services are aimed at building our clients’ capability                      and effectiveness in profitably differentiating themselves                      from their competition in ways most valued by customers. We                      work as a team with our clients.

As our work progresses with a client, our roles migrate. In                      turn we:</td>
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<p align="justify"><span class="titlesmall"><strong>Educate </strong></span> clients in the philosophy,                              framework, and methodology of                              <strong><a class="linksmall" href="http://www.dpvgroup.com/htm/Concepts/DPV_Concepts.htm"><span style="text-decoration: underline;"><em>DPV</em> Concepts</span></a></strong>,                              using proprietary                              <strong><a class="linksmall" href="http://www.dpvgroup.com/htm/Services/DPV_ExecEd.htm"><span style="text-decoration: underline;">Executive Education</span></a></strong> materials and rich examples drawn from many                              industries.</p>
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<p align="justify"><span class="titlesmall"><strong>Coach </strong></span> cross-functional                            client teams to preliminarily analyze the relevant market                            space, then to develop fundamental strategic insights,                            using our systematic methodology of                            <strong><a class="linksmall" href="http://www.dpvgroup.com/htm/Concepts/DPV_ExploreMarket.htm"><em><span style="text-decoration: underline;">Becoming The Customer</span></em></a></strong>. We thus help the client                            develop hypotheses about possible breakthrough                            <strong><a class="linksmall" href="http://www.dpvgroup.com/htm/Concepts/DPV_RealValueProposition.htm"><span style="text-decoration: underline;">Value                            Propositions</span></a></strong> and preliminarily,                            how these might be practically and profitably delivered.</p>
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<p align="justify"><span class="titlesmall"><strong>Help Analyze </strong></span> the costs, capability-gaps,                              and competitive threats inherent in the emerging possible                              new strategy. We also help the Teams, using quantitative                              research techniques as needed, to validate the nature,                              size, and likely profitability of the newly identified                              opportunities.</p>
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<p align="justify"><strong class="titlesmall">Help Design </strong> the                            <strong><a class="linksmall" href="http://www.dpvgroup.com/htm/Concepts/DPV_TakingAction.htm"> <span style="text-decoration: underline;">Value Delivery Systems</span></a></strong> that align all functions, financial and human resources, business processes, and measurement and reward systems, to profitably provide and communicate the newly emerging Value Proposition(s).</p>
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<p align="justify"><span class="titlesmall"><strong>Assist </strong></span> directly, in hands-on                              fashion as appropriate, to actually implement the                              new Value Delivery strategy, including helping to                              build organizational capabilities crucial to the strategy’s                              success. This can include helping develop specific                              new capabilities in product development, sales or                              service effectiveness, alliances in the relevant                              <strong><a class="linksmall" href="http://www.dpvgroup.com/htm/Concepts/DPV_DeliverValueAcross.htm"> <span style="text-decoration: underline;">Value Delivery Chain</span></a></strong>, or packaging and advertising effectiveness,                              for example.</p>
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<p align="justify"><span class="titlesmall"><strong>Participate </strong></span> as                            integral parts of the client’s management team to help                            them overcome obstacles and build lasting capabilities.</p>
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<p align="justify">We work with our clients                            at a fundamental strategic level – helping teams to                            discover, design, and implement winning Value Delivery                            Systems. We work solely in this area. We do not provide                            other specialized consulting services, such as downsizing,                            or systems integration, although we often counsel clients                            on how to perform these activities n a market-focused                            manner, and consistent with a new value delivery strategy.                            Neither do we directly provide traditional marketing                            services, such as statistically based market research                            or advertising, although we do have clear points of                            view about how they should be conducted. Where these                            become vital to a project, we can help by coaching our                            clients’ preferred suppliers and/or other providers                            with whom we have developed alliances.</p>
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