<h2>Determine if your business, like most:</h2>
<ul>
	<li> Studies customers, but finds no breakthrough insights</li>
	<li> Has written statements called “Value Propositions” but has not chosen Real &amp; Complete Value Propositions</li>
	<li> Has no real Value Delivery Strategy</li>
</ul>
… and if so, learn why &amp; how to do something about it
This two-day program (also available in one-day and half day versions) offers a unique, comprehensive general-management approach to developing breakthrough strategic insights

Led by author and consultant Michael J. Lanning, original creator of the world-renowned strategic concept the Value Proposition and the comprehensive value-delivery methodology and framework, and founder of consultancy The DPV Group, LLC with help in some programs from other members of DPVG.
<ul>
	<li>The <em>Profitable Growth Strategies </em>seminar is a dynamic, interactive experience, based on a powerful, fundamentally different but practical methodology and framework for generating breakthrough profitable growth.</li>
	<li>The course uses a wide range of case illustrations, drawing on Michael’s 30 years’ experience as: a Procter &amp; Gamble brand manager, McKinsey strategy consultant, author, and leader of his own consulting and executive education firm serving clients worldwide. Also uses extensive experience of other <em>DPVG </em>members</li>
	<li>The two-day seminar also involves an in-depth application workshop, allowing participants to simulate development of a real value-delivery strategy.</li>
</ul>
<h2>Objectives :</h2>
<em>Profitable Growth Strategies Using Value Delivery</em> will show participants how they can redefine and creatively manage their businesses to profitably deliver superior customer-experiences, rather than just make and sell products/services, using Internally-Driven and Customer-Compelled criteria. The program takes participants through these key steps:
<ul>
	<li>Understanding the often long and complex chains of supplier-customer relationships as Value Delivery Chains, focusing on the truly pivotal players – the <em>primary entities</em></li>
	<li>Discovering and analyzing market insights by becoming, not merely listening to customers</li>
	<li>Interpreting these insights by choosing winning Value Propositions, and designing how to provide and communicate them – profitably</li>
</ul>