<h1>CONCEPTS OVERVIEW</h1>
<h2>Overview Of The <em>DPV</em> Concepts For Developing Breakthrough Profitable Growth Strategies</h2>
In this section, the <em>DPV</em> concepts are discussed, starting with <a href="http://www.dpvgroup.com/concepts/overview/market-focused-paradigm">Adopt a Market Focused Paradigm</a> which contrasts <em>DPV</em> to the Internally-Driven and Customer-Compelled mindsets.

Then the <em>DPV</em> methodology to discover strategic insights, by closely studying what customers actually <em>do</em>, is summarized (<a href="http://www.dpvgroup.com/concepts/overview/creatively-explore-the-market">Creatively Explore the Market</a>).

Great insights need to be translated into possibly winning Value Propositions. But this phrase is frequently misused or used trivially. A rigorous definition of a real and complete Value Proposition is therefore presented (<a href="http://www.dpvgroup.com/concepts/overview/choose-real-value-propositions">Choose Real Value Propositions</a>).

To make a potentially winning Value Proposition actionable, a business must think through how to Provide and Communicate it – thus, how to design the appropriate Value Delivery System (VDS) (<a href="http://www.dpvgroup.com/concepts/overview/take-action-the-value-delivery-system">Take Action – the Value Delivery System</a>).

Many businesses compete in long and complex Chains, and it is frequently powerful, even transformational, to deeply understand – and even deliver superior value to – entities far down the Chain. So, <a href="http://www.dpvgroup.com/concepts/overview/deliver-value-across-the-whole-chain">Deliver Value Across the Whole Chain</a>.

Finally, this Section presents <a href="http://www.dpvgroup.com/concepts/overview/use-the-practical-dpv-process">Use the Practical <em>DPV</em> Process</a> for realistically applying these concepts and tools for achieving breakthrough profitable growth.