<strong><em>The larger context of the Value Delivery Chain</em></strong>However, many businesses are links in a chain of suppliers and customers. Value Delivery shows managers how to understand and creatively manage this chain, not as the product/service make-sell process depicted by the popular frameworks of supply chain and value chain. Rather, Value Delivery enlightens managers to see a Value Delivery Chain: a symbiotic group of relationships focused on delivering complementary and integrated Value Propositions across that whole chain.

<h2>Video:The Value Delivery Chain</h2>
<p>Explore <a href="http://www.dpvgroup.com/concepts/videos">more videos</a>.</p>
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<h2>Will the real customer please stand up?</h2>

Managers thereby frequently realize the awesome power of delivering propositions to the primary entities, the most crucial customers, such as end-users, who are often more distant than the more immediate customers on whom many businesses focus too exclusively. At the same time, superior supporting Value Propositions must be delivered, in complementary fashion, to these more immediate, intermediary customers.

<h2>Redesigning the chain, for profitable growth</h2>
This perspective can provide a strategically focused guide to the creative redesign of entire Value Delivery Chains. <em>DPV</em> is therefore highly relevant to fundamental market strategy, as well as supply chain management. It also applies to any manager trying to grapple coherently, and not just reactively, with the internet phenomenon impacting many markets, and confusing managers, throughout the world today.

<h2>SUPPLIERS, CUSTOMERS, THEIR CUSTOMERS, ETC. FORM A VALUE DELIVERY CHAIN</h2>

<img style="border: 0pt none;" src="http://www.dpvgroup.com/images/dvp_delivervalueacross1.gif" border="0" alt="" align="center" />
<h2>An integrated strategy delivers superior value across the entire Value Delivery Chain</h2>

<h2>ASK WHERE THE TRUE PRIMARY ENTITIES</em> ARE IN THE CHAIN</h2>

<img style="border: 0pt none;" src="http://www.dpvgroup.com/images/dvp_delivervalueacross2.gif" border="0" alt="" align="center" />

<img style="border: 0pt none;" src="http://www.dpvgroup.com/images/DPV_Deliver_Value_3.jpg" border="0" alt="" align="center" />